Where do MBA’s want to work?

Punch line: Google, KPMG, P&G, Microsoft and Deloitte top the list of MBA’s most sought after jobs.

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Excerpted from businessweek.com’s “Hot Jobs, Google, KPMG, P&G, Top 2012 Rankings”

The world’s college business students have spoken: The single, most coveted job in the world isn’t with some big-name consulting firm or high-flying investment bank.

For the fourth consecutive year, it’s with Google, whose incomparable perks and startup-like culture have catapulted the search giant to a seemingly permanent place atop Universum‘s annual list of the most highly desired employers.

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Top 10 Desired Employers for MBA Students:

  1. Google
  2. KPMG
  3. Procter & Gamble
  4. Microsoft
  5. Deloitte
  6. Ernst & Young
  7. Pricewaterhouse Cooper
  8. JPMorgan Chase
  9. Coca-Cola
  10. Goldman Sachs

What separates the winners from the losers is innovative products and services, a relaxed and creative work environment, global opportunities, benefits and perks, and the ability to advance one’s career and personal brand by working for a company.

Millennials are interested in the ‘me brand,’ and they are more concerned about their employ-ability.  They want a company with a good reputation. They want to say they work for a ‘cool’ company.  Each of the companies at the top of the list has different characteristics that make it cool.

Whole industries can benefit from the perception that that they can serve to advance careers, which is what seems to have happened with management consulting.  Consulting as a career is really interesting for people leaving college to develop a set of skills that are transferable to different industries. 

Nowadays, the hunt for talent revolves around understanding the unique needs of millennials.  At P&G, the company tries to give new college graduates a chance to try on different hats.  To increase brand awareness among young people, P&G has undertaken targeted marketing efforts such as the “Thanks, Mom” ad campaign, which aired during the 2012 Summer Olympics.  Microsoft, the other company on the rise with job hunters, hires several thousand undergraduates from around the world each year. Mostly discovered through the internship pipeline and on-campus recruiting, these young people are drawn to the company’s willingness to give them real responsibility from the start.

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