Let’s go throw down a couple brewskies …

Beer sales are rising for the first time since 2008 in another sign that consumers — particularly young men—are slowly but surely emerging from the recession.


Much of the rebound is being driven by small-batch “craft” brewers, reflecting shifting tastes and forcing dominant players Anheuser-Busch InBev and MillerCoors to increasingly borrow from upstarts’ playbooks.

Big brewers also are rolling out alternative malt beverages after liquor companies swiped drinkers.

Americans are branching out from traditional American lager to sample ales, porters and wheat beers from fast-growing small brewers.

The move to craft-style beers could limit consumption.

In addition to charging higher prices, many specialty brews have a heavier taste and higher alcohol content than mainstream beers, making them less likely to be guzzled in rapid-fire.

“People will go out and pound Coronas or Miller Lites, but they’ll sip craft beer.”.

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