The Homa Files

McDonald’s is reporting that global sales at restaurants open at least a year fell 1.8 percent for the month.

The last time the figure dropped was in 2003.

The figure is a key metric because it strips out the impact of newly opened and closed locations.

The fast-food chain says the figure fell 2.2 percent in both the U.S. and Europe.

In  Asia, the Middle East and Africa, sales dropped 2.4 percent.

McDonald’s sales slowed recently as the company faces intensifying competition and a weak economy
Source

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Note that the company didn’t blame the U.S. drop on Michelle Obama’s war on fast food … and didn’t blame the drop in Mis East sales on a video

This entry was posted on November 8, 2012 at 11:01 am and is filed under Food & Drink, McDonald's, Retailing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.