Archive for the ‘McDonald’s’ Category

Hitting Putin where it hurts him the most …

March 10, 2022

No, we’re not talking oil sanctions … we’re talking burgers and lattes … but not chips.
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After McDonalds investors and consumers called for the chain to cut ties with Russia, the company announced that it is temporarily closing its 847 restaurants in Russia.

Announcing the action, McD’s CEO told employees:

Our values mean we cannot ignore the needless human suffering unfolding in Ukraine.

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Some other companies are following suit…

> Coke and Starbucks pledged to suspend all business activity in Russia

> PepsiCo said it was halting sales of its big soda brands there … but would continue to sell potato chips.

Apparently, Pepsi concluded that stopping the flow of Lays, Doritos and Fritos might trigger Putin to further accelerate his atrocities.

Promo: Is that burger grease on your book?

January 10, 2013

Here’s a promotion that’s likely to cause some commotion.

click pic to view video
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The Telegraph reports that McDonald’s is about to become UK’s largest book distributor.

Say, what?

Yep.

Here are the details …

(more…)

Xmas dinner: Ditch the turkey, head for Mickey D’s

December 19, 2012

Could it be the beginning of a new Christmas tradition.

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According to AdAge, McDonald’s  is “urging U.S. restaurant owners to take the unusual step of opening on Christmas Day to deliver the world’s biggest hamburger chain with the gift of higher December sales.”

The move is a break from the company’s tradition of closing on major holidays.

An internal company memo counseled franchisees: “Our largest holiday opportunity as a system is Christmas Day. Last year, (company-operated) restaurants that opened on Christmas averaged $5,500 in sales.”

Many McDonald’s restaurants were open on Thanksgiving this year.

A former franchisee said:  “It’s easy to get kids to work on Thanksgiving because they want to get away from their family, but not on Christmas.”

Ray Kroc must be turning over in his grave.

He is dead, right?

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Holy HamBurglar: Mickey D. sales drop … not lovin’ it?

November 8, 2012

McDonald’s is reporting that global sales at restaurants open at least a year fell 1.8 percent for the month.

The last time the figure dropped was in 2003.

The figure is a key metric because it strips out the impact of newly opened and closed locations.

The fast-food chain says the figure fell 2.2 percent in both the U.S. and Europe.

In  Asia, the Middle East and Africa, sales dropped 2.4 percent.

McDonald’s sales slowed recently as the company faces intensifying competition and a weak economy
Source

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Note that the company didn’t blame the U.S. drop on Michelle Obama’s war on fast food … and didn’t blame the drop in Mis East sales on a video

McCafé Perks Up Sales

November 24, 2010

TakeAway:  The move into premium coffee illustrates McDonald’s ability to reinvent itself and appeal to consumers across the spectrum – and boost sales.

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Excerpted from AdAge, “McCafé” By Maureen Morrison, November 15, 2010

McDonald’s has had coffee on its menu since the early 1980s, with as many as 60 different coffee blends being used in the restaurants.

But then McDonald’s starting developing a long-term strategy to integrate coffee and related beverages into its core menu. 

In 2006, it rolled out premium-blend coffee in its restaurants, followed by iced coffee the next year and McCafé in May 2009. In July, McDonald’s expanded McCafé with frozen smoothies and frappes.

“As you look at how customers use our restaurants today, and how eating out and how habits have changed, gone is traditional breakfast, lunch and dinner, even though we sell the majority of our coffee products at breakfast,” said McDonald’s USA spokeswoman. “Some of these other iced beverages really have started to pick up mid-morning and late afternoon.”

An aggressive marketing push helped secure buzz around McCafé . Aside from traditional advertising – general market, TV, radio, and print – McDonald’s  ran a Free Mocha Monday promotion in July 2009.

McDonald’s continues to expand its offering under the McCafé brand. This month it’s introducing a caramel mocha drink, and the company is testing frozen strawberry lemonade in several markets.

Edit by AMW

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Full Article:

http://adage.com/article?article_id=147065

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