How many flavors of Red Bull are there?

Answer: 3 more than there used to be.

Punch line: Red Bull is riding the stratos wave, launching 3 new flavors for Red Bull fans.  7-Eleven will carry the new items exclusively until they are released more broadly later this year.

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Excerpted from branchannel’s, “Trio of New Red Bull Flavors Launching Exclusively at 7-Eleven”

More than 8 million YouTube viewers watched daredevil Felix Baumgartner plummet at the speed of sound from 24 miles above Earth to a lonely spot in New Mexico. And you can bet that every one of them noticed the Red Bull logo plastered on his spacesuit thanks to the company’s major financial investment in making the space drop occur.

It was a giant step for sports sponsorships, one that likely inspired more than a few of those watching at home to sample the brand. Now Red Bull is offering up a few more flavors to help folks feel a rush of their own. However, if consumers want to have a taste of the new flavor and can’t wait till next spring when they are released on a wider scale, they’ll have to go to a 7-Eleven. The convenience store chain has signed a deal to become the sole distributor of Red Bull’s first three flavor extensions, through the end of the year.

red-bull-7eleven

Energy drinks were a $9 billion business in the U.S. last year, in no small part due to the partnership between Red Bull and 7-Eleven. Said a 7-Eleven rep, “As our guests look to refresh and re-fuel morning, noon and night, enthusiastic Red Bull fans can get their first taste of these new flavors only at our stores. The Editions from Red Bull will launch nationally in March, so we know Red Bull lovers will be eager to get their hands on them early.”

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