«
»

Buzz: Which brand generates the most?

According to the YouGov Brand Index annual survey, the winner is …

image

YouGov BrandIndex’s Buzz score asks respondents:  “Have you heard anything about the brand in the last two weeks, through advertising, news or word of mouth?”

That’s a pretty wide net – can be positive or negative – but, it is certainly a measure of “buzz”.

Here are the rest of the Top 25 … many surprises …

YouGov BrandIndex’s Buzz Score

US Top 25 Buzz Rankings

* * * * *
Follow on Twitter @KenHoma            >> Latest Posts

This entry was posted on January 28, 2013 at 11:07 am and is filed under Mktg - Brands, Mktg - Buzz - Word of Mouth, Mktg - Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. ( Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

w
Cancel

Connecting to %s