According to the YouGov Brand Index annual survey, the winner is …
YouGov BrandIndex’s Buzz score asks respondents: “Have you heard anything about the brand in the last two weeks, through advertising, news or word of mouth?”
That’s a pretty wide net – can be positive or negative – but, it is certainly a measure of “buzz”.
Here are the rest of the Top 25 … many surprises …
YouGov BrandIndex’s Buzz Score
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