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Buzz: Which brand generates the most?

According to the YouGov Brand Index annual survey, the winner is …

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YouGov BrandIndex’s Buzz score asks respondents:  “Have you heard anything about the brand in the last two weeks, through advertising, news or word of mouth?”

That’s a pretty wide net – can be positive or negative – but, it is certainly a measure of “buzz”.

Here are the rest of the Top 25 … many surprises …

YouGov BrandIndex’s Buzz Score

US Top 25 Buzz Rankings

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This entry was posted on January 28, 2013 at 11:07 am and is filed under Mktg - Brands, Mktg - Buzz - Word of Mouth, Mktg - Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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