Archive for February 4th, 2013

Gotcha: The menu is playing with your mind … it’s a profit scheme.

February 4, 2013

In his book, Priceless: The Myth of Fair Value (and How to Take Advantage of It), author William Poundstone dissects the marketing tricks built into menus—for example, how something as simple as typography can drive you toward or away from that $39 steak.

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Here are some on the profit-enhancing menu tricks to watch for …

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