Hybrid owners: “Been there, done that”

TakeAway: Recent study shows hybrid vehicles lack repeat purchasers.

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Excerpt from AdAge: “Usually No Encore for Hybrid Buyers”

Only about one out of three hybrid vehicle owners chooses to buy another hybrid, according to a study by research firm Polk.

The good news for automakers is that a high percentage of the return buyers remain loyal to the brand, even if they don’t buy another hybrid.

In the case of hybrids, rising fuel prices, to more than $4 a gallon in some places, has so far had “little impact” on hybrid buying decisions, the report said.

“The lineup of alternate-drive vehicles aren’t appealing enough to consumers to give the segment the momentum it once anticipated.”

Edited by ARK

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One Response to “Hybrid owners: “Been there, done that””

  1. Bernard Nossuli Says:

    Interesting missive. As a hybrid owner (camry hybrid), I am starting to feel like “been there, done that” but for a different reason. It seems to me that non-hybrid cars are starting to get similar gas mileage to hybrid. For example, my hybrid averages about 35 mpg taking into account temperature (about 42mpg when the temp is > 60 degrees and about 25mpg when it’s <40 degress). But, for example, Shaquille O'Neal is the spokesman for a regular sedan (Buick Lacrosse) that trumpets 36 mpg. Now, I do not know the exact price points of the Buick vs the Camry, but I expect that they are similar. So, it seems like perhaps non-hybrids are starting to get similar mileage without having to pay the price premium. Am I wrong?

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