Posts Tagged ‘repurchase rates’

Hybrid owners: “Been there, done that”

April 26, 2012

TakeAway: Recent study shows hybrid vehicles lack repeat purchasers.

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Excerpt from AdAge: “Usually No Encore for Hybrid Buyers”

Only about one out of three hybrid vehicle owners chooses to buy another hybrid, according to a study by research firm Polk.

The good news for automakers is that a high percentage of the return buyers remain loyal to the brand, even if they don’t buy another hybrid.

In the case of hybrids, rising fuel prices, to more than $4 a gallon in some places, has so far had “little impact” on hybrid buying decisions, the report said.

“The lineup of alternate-drive vehicles aren’t appealing enough to consumers to give the segment the momentum it once anticipated.”

Edited by ARK

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