Archive for February 11th, 2013

Coincidence: The characters drive their Geico-insured Fusion to Red Lobster where they plan their Virgin Air flight …

February 11, 2013

No it’s not a coincidence.

It’s called “product placement”.

Back about 25 years ago, I was at Black & Decker and my marketing team was on the leading edge of product placements – paying to get our stuff into TV shows and movies.

Our big score was getting Marty to ogle over a Dustbuster in Back to the Future – Part 2.

image

Now, is iit just me, or is product placement out of control?

ABC, NBC and IFC are taking product placements up a notch in their prime time network shows.

Here are some examples …

(more…)

Posted in Black & Decker, Mktg - Product placement, Mktg - Promotion | 1 Comment »

Privacy: Are you too Linked In?

February 11, 2013

Though it’s prominently displayed, I didn’t realize that I could see a list of people who had viewed my profile.

image

Not exactly sure what I can or will do with that info, but it’s nice to know that it’s there, right?

WAIT A MINUTE !

If I can see who’s been browsing my profile then other people can see if I’ve peeked in on their profiles.

That can’t be good.

Not to worry.

LinkedIn has ways to check out profiles covertly.

Want to know how?

(more…)

Posted in LinkedIn | Leave a Comment »