Rapid response marketing: A snow day deal ….

Here’s an interesting play ….

Northern Virginia schools are closed today because of the threat of a snow storm.

So, Pizzeria Uno sent an email announcing a special “Snow Day Deal” … free meals for the school-cancelled kids … (with a matching adult paying full fare, of course).



Question: Wonder if Uno’s will get sued if some jabrone drives off a slippery road coming to score some free chow for his kid?

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