Preface: In class, we just finished doing a case called “Dewey the Cat” … Teams had to recommend a price to pay the author for the rights to the book, and develop a marketing plan for the book.
So, this real-life story is very timely.
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What’s it like, financially, to have the book go viral and be near the top of the bestseller list?
Patrick Wensink wrote a book titled ““Broken Piano for President”.
According to Wensink, writing in Salon:
Last summer, my novel, “Broken Piano for President” shot to the top of the best-seller lists for a week.
After Jack Daniel’s lawyers sent cease and desist letter (because of the book’s cover graphics), the story went viral and was featured in places like Forbes, Time magazine and NPR’s Weekend Edition.
The book was the No. 6 bestselling title in America for a while … selling more copies than “Hunger Games” and “Bossypants.”
So, how much do you think Wensink netted on the book ?
The Homa Files 