For Sale: Best-seller books … Price: $8 per kilo, hardcovers extra.

In one of my classes we study how books are priced.

One team suggested that page count was a relevant criteria … that books with more pages should be priced higher than shorter books.

I summarily rejected the idea and joked at the team’s expense.

Well, the page has turned.

The team went to China and sent me me this picture.

image

Lo and behold, in China, they encountered book stores that sold books based on their weight.

A counterfeit version of the Steve Jobs biography (above) weighed in at 360 grams, and was priced by weight at 18 RMB ($2.85). Roughly 50 RMB ($8) per kilo.

The team tells me that all paperback books in that particular shop (located on Nanjing road, main street Shanghai) are sold at this rate; hardcovers are also priced by the kilo but at a higher rate.

OK guys, you get the last laugh.

Thanks to Ash Kaluarachchi & Greg Berguig for feeding the lead

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One Response to “For Sale: Best-seller books … Price: $8 per kilo, hardcovers extra.”

  1. Qing Song Says:

    Prof. Homa, do you know one airline company would like to do the same? Ticket price is based on the weight of passengers…..

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