There are a lot of indicators bandied about to ‘prove’ how well or poorly the economy is doing.
There’s GDP, unemployment, CPI, and many, many other metrics.
Sometimes they provide a consistent view of the economy … sometimes they contradict.
Well, I’ve stumbled on the Ultimate Economic Indicator. An indisputable measure of economic activity …
Ken’s UEI: the number of days that it takes a “ships free” order from Amazon to arrive at my door.
Here’s the logic: When placing an order, Amazon projects that a “ship free” item will be delivered in 7 to 10 days.
Hmmm.
Since I’m a cheapskate, I’ll always take the free shipping option and trade-off fast delivery for free shipping.
Then I started to notice that when the economy is doing well, the shipments do take a week or so.
But, when business is slow, the shipments arrive 2 days after the order is placed.
Makes sense, since the ship free packages are – in essence – flying standby.
When the economy is steaming, planes and trucks are full and standby packages may hang on the shipping dock for a couple of days.
When business is slow, there’s plenty of space on the planes and trucks, so the standbys catch the first flight.
These days, the press is a steadily improving economy.
But, I’m getting my ships free stuff the day after tomorrow.
Tells me that business is still slow.
Try it out …
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