A couple of weeks ago, the Administration decided that ObamaCare need to be rebranded and remarketed since, in the words of CNN: “The name Obamacare – and the much maligned URL HealthCare.gov – have become associated with digital failure and government disorganization.”
Ouch.
In my post Rebranding ObamaCare … I suggested a new name: ObamACA™ … hoping that the name would catch traction and I could bag some royalties.
No such luck (so far).
Still, as a recovering marketer, I’m interested in the question: Would it help the administration sell the law if they ditched the ObamaCare name.
Source: Kaiser Health Foundation
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Well, it turns out that Gallup has already polled on the question …
The Homa Files 