Archive for December 10th, 2013

Loss aversion, the endowment effect … , and ObamaCare.

December 10, 2013

President Obama is clearly perplexed on why the dogs aren’t eating the ObamaCare food.

He’s trying to give people a better “product” … and they just don’t get it.

What the heck is going on?

Well, shoving the roll-out snafus aside, much of the answer lies in good old behavioral economics.

 

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Let me explain …

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