President Obama is clearly perplexed on why the dogs aren’t eating the ObamaCare food.
He’s trying to give people a better “product” … and they just don’t get it.
What the heck is going on?
Well, shoving the roll-out snafus aside, much of the answer lies in good old behavioral economics.
Last week we talked “loss aversion” and the “endowment effect”.
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Today, let’s look at the “developers curse” …
The Homa Files 