From the HBR blog site: “The Myth of E-Commerce Domination” …
Forrester’s data on the top 30 product categories (which account for 97% of total e-commerce sales) indicates that e-commerce growth is clearly slowing overall:
If historical trends continue, e-commerce’s share of retail will rise from 11% today to about 18% in 2030, way below projections from a few years ago.
Of course, 18% isn’t shabby, but it’s not exactly world domination.
What’s going on?

