Archive for August 26th, 2014

Remember when e-commerce was going to take over the planet?

August 26, 2014

From the HBR blog site: “The Myth of E-Commerce Domination” …

Forrester’s data on the top 30 product categories (which account for 97% of total e-commerce sales) indicates that e-commerce growth is clearly slowing overall:

 

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If historical trends continue, e-commerce’s share of retail will rise from 11% today to about 18% in 2030, way below projections from a few years ago.

Of course, 18% isn’t shabby, but it’s not exactly world domination.

What’s going on?

(more…)