They focus on customer value.
McKinsey says that leading companies combine insights about customers, competitors, and costs to develop more innovative and cost-effective products.
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Excerpted from McKinsey Quarterly’s, “Designing products for value”
A rising tide of prosperity in developing economies is reshaping the nature of competition. Recognizing the challenges of the new environment, a few product makers … are taking a different approach.
Here are some examples:
The Homa Files 