Oftentimes, important trends are buried in statistical averages.
You know, the thing drowning in a river with an average depth of 3 feet.
In my Strategic Business Analytics course, I harp on “decomposing” problems and statistics down to their component parts …. to simplify the problems and reveal insights.
Here’s a case in point: the Consumer Price Index (CPI).
For the past 10 years (really, longer), the CPI has pretty much straight-lined upward.
Case closed, steady inflation … right?
Not so fast.
Let’s look at the CPI from a couple of other angles …
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First, let’s look at the percentage change in the CPI from one year to the next.
Yeah, there has been constant inflation, but there has been a steadily decreasing rate of change … with the most recent indications of deflation.
Hmmm.
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A 3rd view provides even more meaningful insights.
The CPI is composed of a basket of goods and services … prices have been going up on some items … down on others.
While things like electronics and cell phone service have been coming down … a few components — think, healthcare and college tuitions — have been sky-rocketing … skewing the overall CPI averages.
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Bottom line: decompose everything … problems – to simplify them … and data – to uncover meaningful insights.
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Thanks to SMH for feeding the lead.
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