The answer may surprise you, and it has big implications for how individuals & organizations respond to positive Covid test results.
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Originally posted 05/27/2020; updated January 17, 2022
In a prior post, we reported that “Asymptomatics” are not rushing to get tested and provided some subjective reasons why that might be (e.g. no doctor referral, high hassle factor, privacy concerns).
OK, let’s up our game a notch or two and throw some math & economics at the problem.
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I’m a fan of “Freakonomics” … the popular call sign for a discipline called Behavioral Economics … the study of the rationality that underlies many seemingly irrational decisions that people sometimes make.
And, in my strategic business analytics course, I used to teach something called Bayesian Inference … a way to calculate probabilities by combining contextual information (called “base rates” or “priors”) with case-specific observations (think: testing or witnessing).
Today, we’ll connect Freakonomics and Bayesian Inference and apply them to the COVID testing situation…