Archive for May 9th, 2017

Gotcha: Why I won’t go back to Olive Garden …

May 9, 2017

For a measly 2 bucks, they lost me as a customer.

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In class, we cover Customer Lifetime Value – the math that captures a basic truth: businesses are better off getting repeat business from loyal customers than by gouging them on a single transaction.

Apparently, Olive Garden – which used to be one of my favorite chain restaurants — missed that class.

Yep, for a measly 2 bucks ($1.99 to be precise) they lost me as a customer.

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Here’s what soured our “relationship” ….

 

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Posted in Marketing - Shady Practices, Restaurants, Tabletop Electronic Kiosks | 10 Comments »