Red Dye #40 makes a triumphant return.

To put it mildly, the dogs stopped eating the dog food.

As reported in the WSJ

In early 2015 General Mills reformulated iconic Trix cereal to make it all-natural – replacing Red Dye #40, Blue Dye #1 and Yellow Dye #6 with radishes, purple carrots and turmeric.


Besides producing a bland color, the juices and extracts gave the cereal a different taste.

Natural-ingredient haters flooded the company with calls, emails and social-media posts:

“I genuinely feel bad that my kids will never got to experience the old Trix cereal.”

“My kids think the color of the new Trix cereal quite depressing.”

“It’s basically a salad now.”

“My childhood fading away with the colors of Trix cereal.”

“Americans’ love affair with processed foods is enduring, however, despite a decade of finger-wagging from nutritionists, influential celebrities and trendy grocery chains.”

So, General Mills has decided to reintroduce Classic Trix, artificial flavorings and all, and will start selling it on supermarket shelves alongside the more wholesome version in October.

Here’s what other brands are doing …


Also according to the WSJ:

Kraft-Heinz quietly removed artificial yellow dye from its boxed mac and cheese in 2015. Its signature yellow color closely replicated, so most consumers didn’t notice a difference.

Kellogg promised to remove artificial dyes from Froot Loops cereal and Nutri-Grain bars by the end of 2018 but hasn’t released the new versions yet.

Pringles and Pop-Tarts, which are made with additives such as maltodextrin and Blue 2 Lake, have withstood the health trends and are two of Kellogg’s best-selling brands.

In a harbinger of the future, when Hostess products returned to shelves in 2013 after being out of production for eight months following the company’s bankruptcy, retailers placed orders for 50 million Twinkies and nearly 40 million Hostess CupCakes in the first two weeks.

Marketing Rule #1: The dogs have to eat the dog food.


Follow on Twitter @KenHoma            >> Latest Posts

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: