Should Canadians have to listen to Justin Bieber?

Apparently so: It’s a sticking point in the trade negotiations

The U.S.-Canadian tariff riff appears to center on 2 sectors: “cultural” and dairy products.


Today let’s deal with so-called “cultural products” …


We’re talking about music, movies, TV and publications.

NAFTA provided cultural “protections” to ensure Canada is not overwhelmed by U.S. media.

For example, Canada is allowed to specify how much Canadian-produced content is played on Canadian radio stations.  Those are called “content rules”.

Under current policy, radio stations must ensure that at least 35 per cent of the Popular Music they broadcast each week is Canadian content.

Commercial radio stations must also ensure that at least 35 per cent of the Popular Music broadcast between 6:00 a.m. and 6:00 p.m. Monday to Friday is Canadian content.

CBC / Radio Canada stations must ensure that at least 50 per cent of their Popular Music selections broadcast each week are Canadian content. Source

Canadian Foreign Minister Chrystia Freeland says the government “will uphold and preserve the elements in NAFTA that Canadians deem key to our national interest.”

Translation: Uphold their right to regulate how much American music is played on Canadian stations.

Trump negotiators want the content rules relaxed or eliminated.

My advice: Let the Canadians have this one.

This “protection” should be self-correcting …

Geez, how much Justin Bieber and Celine Dion can Canadians possibly endure before revolting?

And, c’mon guys: terrestrial radio stations ???

Anybody hear of satellite radio and streaming music ?

Let’s focus on a real issues … like 200% dairy tariffs.

More on that tomorrow.


Follow on Twitter @KenHoma

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