… and, they’re not alone!
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Apparently, the folks who are watching are the ones who are alone.
According to a New York Magazine recap….
- TV ratings for the first two days of the trial, the six news networks covering Trump’s impeachment averaged a little over 11 million viewers combined.
- Viewership dropped by about 20 percent on on the 2nd day, with a total of 8,858,000 million watching.
To put those numbers in perspective …
- Approximately 125 million Americans voted in 2016 … so, fewer than 1 in 10 voters say they’re tuning in
- The 2018 testimony of Christine Blasey Ford and Supreme Court nominee Brett Kavanaugh drew an audience of 20.4 million … about twice the impeachment viewership.
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My key indicator of audience engagement are the head-to-head ratings for Hannity and Maddow.
- Hannity drew 4,246,000 million viewers on Wednesday night.
- During the same time slot, Maddow drew 2.99 million viewers
- Both Laura Ingraham and Tucker Carlson both beat Maddow’s ratings with 3.93 million and 3.73 million viewers. respectively.
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My take: Who cares? It’s a partisan political battle and positions are already hardened. Who wants to watch a bunch of hypocritical politicos repetitiously bloviate for hours on end when the outcome is already determined?
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Follow on Twitter @KenHoma
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