Nobody that I know is watching…

… and, they’re not alone!

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Apparently, the folks who are watching are the ones who are alone.

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According to a New York Magazine recap….

  • TV ratings for the first two days of the trial, the six news networks covering Trump’s impeachment averaged a little over 11 million viewers combined.
  • Viewership dropped by about 20 percent on on the 2nd day, with a total of 8,858,000 million watching.

To put those numbers in perspective …

  • Approximately 125 million Americans voted in 2016 … so, fewer than 1 in 10 voters say they’re tuning in
  • The 2018 testimony of Christine Blasey Ford and Supreme Court nominee Brett Kavanaugh drew an audience of 20.4 million … about twice the impeachment viewership.

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My key indicator of audience engagement are the head-to-head ratings for Hannity and Maddow.

  • Hannity drew 4,246,000 million viewers on Wednesday night.
  • During the same time slot,  Maddow drew 2.99 million viewers
  • Both Laura Ingraham and Tucker Carlson both beat Maddow’s ratings with 3.93 million and 3.73 million viewers. respectively.

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My take: Who cares? It’s a partisan political battle and positions are already hardened.  Who wants to watch a bunch of hypocritical politicos repetitiously bloviate for hours on end when the outcome is already determined?

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Follow on Twitter @KenHoma

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