The Homa Files

That’s what happens when you go woke and eye-poke 1/3 of your customers.
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Coca-Cola was one of the companies that publicly condemned Georgia’s new election integrity law.

Now, according to a new Rasmussen survey “the Atlanta-based soft drink bottler may pay a price for getting involved in that controversy”.

Specifically, Rasmussen found that:

• 37% of American adults say that the company’s stand against the new Georgia law makes them less likely to purchase Coca-Cola products.
• 25% say they are more likely to buy Coke.
• 30% say the company’s political stance doesn’t make much difference.

Netting it out, 12% of Coke’s customer base says that it’ll be buying less Coke.

Maybe the woke 25% really will ditch their  water bottles and start slurping more sugar-filled Coke to offset any lost sales to now hacked-off (former) Coke guzzlers.

I’m betting the under on that one.

This entry was posted on April 23, 2021 at 10:00 am and is filed under Coca-Cola. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.