Archive for the ‘Black & Decker’ Category

Coincidence: The characters drive their Geico-insured Fusion to Red Lobster where they plan their Virgin Air flight …

February 11, 2013

No it’s not a coincidence.

It’s called “product placement”.

Back about 25 years ago, I was at Black & Decker and my marketing team was on the leading edge of product placements – paying to get our stuff into TV shows and movies.

Our big score was getting Marty to ogle over a Dustbuster in Back to the Future – Part 2.

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Now, is iit just me, or is product placement out of control?

ABC, NBC and IFC are taking product placements up a notch in their prime time network shows.

Here are some examples …

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