Excerpted from the WSJ …
Casinos have developed detailed behavioral profiles of many of their customers, based in part on information gathered though loyalty-card programs that can track slot-machine play and other-gambling activity.
The casinos use this information to tailor marketing offerings, particularly to the small minority who make up the bulk of their revenue base.
It’s called predictive analytics, and casinos have been on the leading edge.
Here’s the rub …
The Homa Files 