Punch line: Major retailers are customizing online prices for each user, using users’ information (such as location) to determine different prices for identical items. The goal: higher price realization and higher profits.
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Punch line: Major retailers are customizing online prices for each user, using users’ information (such as location) to determine different prices for identical items. The goal”higher price realization and higher profits.
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Excerpted from WSJ’s, “Websites Vary Prices, Deals Based On Users’ Information”
It was the same Swingline stapler, on the same Staples.com website.
But for Kim Wamble, the price was $15.79, while the price on Trude Frizzell’s screen, just a few miles away, was $14.29.
Punch line: Major retailers are customizing online prices for each user, using users’ information (such as location) to determine different prices for identical items. The goal”higher price realization and higher profits.
* * * * *
Excerpted from WSJ’s, “Websites Vary Prices, Deals Based On Users’ Information”
It was the same Swingline stapler, on the same Staples.com website.
But for Kim Wamble, the price was $15.79, while the price on Trude Frizzell’s screen, just a few miles away, was $14.29.
The Homa Files 