Archive for the ‘Mktg – Flops’ Category

Thud: Obama bridal registry fails to catch on with newly weds … or, anybody else.

July 23, 2012

A couple of weeks ago we posted that Team Obama had a novel idea:

For weddings, you shouldn’t give a bride & groom a toaster or impersonal cash … rather, you should make a donation – in their names – to O’s re-election campaign.

Well. according to the NY Post

So far, “the Event Registry” has been all but ignored on social-media sites — even though Facebook, Twitter and other networks have been a strong suit for the Obama campaign.

“The number of links and stories about the announcement is very low” said a spokeswoman for the social-media tracking firm Topsy.

Wedding industry pros called the ploy tasteless and divisive.

Brides-to-be commenting on her site’s message board called the initiative “gross!” and “tacky”

“We found that nearly everyone found this to be a bad idea.”

Surprise, surprise, surprise, surprise

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