Archive for the ‘NPR’ Category

The ObamaCare advantage in battleground states …

August 9, 2012

Goes to Romney !

According to last week’s NPR poll , likely voters in the battleground states oppose ObamaCare 52% to 39%.

Hmmm.

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Ken, was that really you on NPR last week?

June 4, 2012

Don’t faint, I wasn’t talking politics.

The topic on Marketplace was JC Penney’s decision to supplement their  “fair & square – no sales” strategy with Friday sales.

My predictable reaction:

Kenneth Homa: Well now their basic proposition is they’re not going to have sales, except for when they have sales.

Reporter: Ken Homa teaches marketing at Georgetown’s McDonough School of Business.

Homa: I don’t know how they can possibly communicate that clearly to any consumers

click to hear the 2-minute podcast or read the full transcript

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