Archive for the ‘Price points’ Category

FTC makes it official: Size matters !

June 30, 2015

Have you ever shelled good money for “free” air.

Bet you have.

It’s called “slack fill”.

Say, what?


Let’s start with a confession …


Prices: Get a Big Mac cheap …

February 9, 2013

OK, so you have to go to India …  it’s technically a Maharaja Mac, not a Big Mac … and, the cheap price is driven by relative currency values.

Still, one of my favorite price indices is the Big Mac Index … it compares the currency adjusted price of the burger across the globe.

According to Ryan Avent, chief economist at The Economist

The Big Mac index is based on an economic theory called purchasing-power parity (PPP), which indicates that over a long enough time exchange rates should adjust so similar goods cost the same across countries.

The index reveals that, at market exchange rates, the price of the same McDonald’s  burger can vary vastly from country to country.


I’m lovin’ it ….


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Price points: A McDouble for a buck … shoulda asked me.

December 11, 2012

In October, McDonald’s posted its first monthly drop in nine years.

The company immediately replaced the president of its U.S. business.

The new president “ramped up McDonald’s value messaging, focusing heavily on the Dollar Menu to help drive traffic”.

The company again renewed emphasis on low-priced menu options, such as $1 Sausage McMuffins and coffee.


The result?

McDonald’s sales sales bounced back in November.

Surprise, surprise, surprise…


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