TakeAway: For $150 – more than a year’s gym membership at Planet Fitness – you can purchase the Nike + Fuelband to track your every ‘move.’ This new rubber bracelet measures your activity level, and even syncs with an iPhone.
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Excerpted from “Nike’s FuelBand: Game Changer or Slickly Marketed $150 Monitor?”
While the large majority of athletic gear is segmented for each specific sports market, Nike announced a product that sweeps across the entire sporting landscape and can be used by any athlete at any level.
The Nike+ FuelBand, is a foray into more technically-advanced digital monitoring
It is a rubber bracelet worn on the wrist during exercise and sports activities to measure “steps, calories, time & Fuel metric (currency measured by oxygen kinetics).”
The NikeFuel Twitter account says:
“Not only is the FuelBand a fun way to keep you active, but you can compete, collaborate & compare your activity w/each other.”
The price is $150, “about 50% more expensive than the similar Fitbit device” .
According to Nike, “The @Nike+ FuelBand syncs with your iPhone via Bluetooth, provides on-device feedback, gives you @NikeFuel experience.” Integrating Path technology with a free iPhone app and dashboard at NikePlus.com, it’s being positioned as “the ultimate measure of activity.”
The marketing pitch: “NikeFuel is the ultimate measure of activity. It isn’t bought or sold. It’s earned.”
Edit by KJM
The Homa Files 