Why?
Ostensibly to see if its sponsors’ ads are working.
But, some skeptics (e.g. me) think that there may be other motives, too.
Here’s the scoop.
Last year, Facebook entered into a partnership with a company called Datalogix.
Everybody knows what Facebook does.
Datalogix, not so much.
Datalogix is a firm that records the purchasing patterns of more than 100 million American households.
When you stop by the supermarket … you probably hand the cashier a loyalty card to get a discount on your items.
That card ties your identity to your purchases.
Your sales data is sent over to a server maintained by Datalogix, which has agreements with hundreds of major retailers to procure such data.
Source: Slate
Hmmm.
Facebook and Datalogix … why the hook-up?
The Homa Files 