We’re not talking baked goods quality, we’re talking quality of the earnings baked into stock market valuations.
And, the answer may surprise you.
Posts Tagged ‘Georgetown Cupcakes’
Cupcakes are so yesterday … now, it’s gourmet donuts.
July 25, 2012Watch your back Georgetown Cupcakes …
According to Crain’s Business, In NYC, doughnuts are the new cupcakes.
Homa Family Favorite
We’re talking gourmet doughnuts.
More sophisticated concoctions than the garden-variety glazed or cruller.
They come in a variety of shapes and exotic flavors, such as pistachio-encrusted with lemon curd or square peanut butter filled with banana cream.
And, oh yeah, they sell for up to $3.25 each.
Ouch.
Donut shops aren’t the only ones taking advantage of the surge in popularity.
As a to-go item, doughnuts are also helpful in generating walk-in breakfast traffic for restaurants.
The cost of making a doughnut is relatively low compared with other sweets — and profits are high.
The core ingredients — mostly flour, water, sugar and salt — are relatively cheap, and production doesn’t require a lot of heavy-duty equipment or skilled labor, leading to profits of 15% to 30% per doughnut.
* * * * *
Hmmm … 2 gourmet donuts or a dozen from Dunkin’?
A no brainer …
Thanks to MES for feeding the lead
The Homa Files 