Posts Tagged ‘Happy Meals’

Creative marketing: Mickey D goes from “free” to “almost free” …

December 2, 2011

San Fran parents said kids were pressuring them to buy non-nutritious happy meals to get the free toys.

So, the San Fran city council passed a  law making it illegal for fast food chains to include free toys in happy meals.

According to the Wash Post, McDonald’s crafted a creative workaround: for 10 cents, patrons can buy a toy to go along with a happy meal.

10 cents isn’t “free” it’s “almost free”.

The kicker: all the dimes all go to charity – the Ronald McDonald Houses.

The downside: consumer behavior is such that there’s a big fall off in demand when a price is raised from free to almost free.

So, Ronald McDonald Houses probably won’t get much money from the program

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