Responding to MSB alums, before the holidays, I posted the first HOT: Homa Online Tutorial – material right out of the classroom to you via the HomaFiles.
Since I’ve gotten some positive feedback, here’s another HOT topic … the relevance and importance of marketing.
Fact is, many folks think that marketing is nothing more than a bunch of b.s. being dished by shysters.
And, some folks (think finance majors) regard marketing as unchallenging & touchy-feely … a discipline for folks who can’t cut it in finance.
Au contraire, mes amies.
In this session, I try to convey that marketing plays a central role in most companies, is highly analytical, and – done right – is harder than it looks.
The Homa Files 