Posts Tagged ‘Marketing’

Are marketers happy in their jobs? …

August 15, 2012

According to the Business Insider, the answer is a resounding “no”.

Five of the “10 Unhappiest Jobs in America” are in marketing or sales.

Arguably, 6 of the 10  if you count program managers

Ouch.

Security Officers are the least happy folks in their jobs

Here’s the full list:

1. Security Officer

2  Registered Nurse

3  Teacher

4  Sales Engineer 

5  Product Manager

6  Program Manager

7  Marketing Manager

8  Director of Sales

9  Marketing Director

10 Maintenance Supervisor

… see the source for details.

* * * * *

Ken’s Take: Geez, and teacher is number 3 on the list.

As a happy teacher and recovering marketer, I don’t buy the survey results

But, it is what folks are reading about the noble marketing profession.

Antidote: Honk if you’re a happy marketer !

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Target the targeter becomes the target … very predictable.

February 27, 2012

This is going to be hard for Target to shake.

The NYT revelations that Target has been mining its data bases to early-identify pregnant women and “change their buying behaviors when they’re vulnerable to marketing initiatives” has gone viral.

Now, Target has become a target …

Here’s a funny piece from the Colbert Report:

click to view
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Thanks to RG for feeding the lead

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HOT: Why is marketing important (and cool)?

January 5, 2012

Responding to MSB alums, before the holidays, I posted the first HOT:  Homa Online Tutorial – material right out of the classroom to you via the HomaFiles.

Since I’ve gotten some positive feedback, here’s another HOT topic … the relevance and importance of marketing.

Fact is, many folks think that marketing is nothing more than a bunch of b.s. being dished by shysters.

And, some folks (think finance majors)  regard marketing as unchallenging & touchy-feely … a discipline for folks who can’t cut it in finance.

Au contraire, mes amies.

In this session, I try to convey that marketing plays a central role in most companies, is highly analytical,  and – done right – is harder than it looks.

   click to view
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