TakeAway: Tablet users are making more purchases online at a higher volume per purchase than consumers who shop via smartphones or the internet and retailers are responding to this trend.
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Excerpt from WSJ: “Tablets: Ultimate Buying Machines”
Tablets still account for only a small percentage of overall e-commerce, but they are punching above their weight.
While the conversion rate — orders divided by total visits — is 3% for shoppers using a traditional PC, it is 4% or 5% for shoppers using tablets…
Many retailers also report that tablet users place bigger orders—in some cases adding 10% to 20% more to the tab—on average than shoppers using PCs or smartphones.
Retailers are trying to take advantage of that trend by tweaking their websites to better accommodate tablets and rolling out catalogs that have been developed for the device.
Edit by ARK
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