Posts Tagged ‘PLC’

Sculley on Jobs … notable quotes

October 24, 2011

In one of the many tribute pieces to Steve Jobs, Business Week published a note from John Sculley.

A couple of lines caught my eye …

On PLC management:

When I first joined Apple, my priority was to squeeze three more years of cash flow out of the near-end-of-life Apple II so Steve would have enough cash runway to create and launch the Mac.

Simplify, simplify, simplify

Steve would say the hardest decisions are what to leave out, not what to put in.

He was the ultimate systems designer.

Always simplifying.

Everything began and ended with the user experience.

Simplify the steps. “Look, we can do it in three steps. … Not good enough, do it in one step.”

The master impresario:

The advances in technology over these years are extraordinary, but Steve wasn’t an engineer.

As an artist he barely drew anything recognizable on his white board.

But as a master impresario, the clarity and brilliance of his creations was genius.

Great companies, noble causes

Great companies must have a noble cause.

Then it’s the leader’s job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it.

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