Question: How many total hybrid cars or trucks sold in the US are Toyota Priuses?
Answer: Nearly 50%.
Toyota hopes to grow its share of the hybrid market with new product launches, such as the Prius C – “c” for city, to attract young buyers.
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Excerpted from brandchannel.com, “NAIAS Action: Toyota Woos Younger Buyers with Hybrids”
Toyota and Honda … have been gearing up new products they’re hoping will begin attracting Americans back to their brands this year …
Toyota showed off its new Prius c — the “c” in the name is for city — a small entry in its growing “family” of Prius hybrids, and bowed its NS4 concept plug-in hybrid that should see the market around 2015.
… Toyota is reaffirming its commitment to the long-term future of a type of propulsion that it pioneered with the Prius hybrid.
Toyota also plans to introduce a “plug-in” Prius, a la the Chevrolet Volt, sometime this year, as well as a Scion iQ EV and a second generation of its Toyota RAV4 EV, an SUV, in small volumes.
“Young buyers on a budget have seen hybrids as out of reach… The next three years … will be a critical period for gauging consumer interest in other advanced technologies.
Cost and convenience will remain the key challenges during this period. [Also], refueling infrastructure remains a distinct challenge” …
Edit by KJM
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