Posts Tagged ‘Skechers’’

Dear Skechers’: “I wore your shoes and my butt’s still humongous. You lied.”

May 18, 2012

Skechers advertised its Shape-ups as a fitness tool designed to promote weight loss and tone muscles with the shoe’s curved “rocker” or rolling bottom — saying it provides natural instability and causes the consumer to “use more energy with every step.”

But, the Feds want you to know that simply sporting a pair of Skechers’ fitness shoes is not going to get you sexy curves or a toned tush.

For millions of consumers,”the only thing that got a workout was their wallet.”

Skechers will pay $40 million to settle charges by the Federal Trade Commission that the footwear company made unfounded claims that its Shape-ups shoes would help people lose weight and strengthen their butt, leg and stomach muscles.

Consumers who bought the shoes will be eligible for refunds, though it’s not clear how much money people will get.

“The FTC’s message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims.”

Skechers says it disputes the charges and is pursuing additional studies.

Souce: Yahoo Finance

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