In a recent Advanced Marketing Strategy class, we were talking about “disruptive innovation” … stripped down technologies that attack the low-end of markets (i.e. “low-end encroachment”).
One of the examples in healthcare are ultrasound machines. It used to be that all ultrasound machines were big, sophisticated and costly.
The full-featured ultrasounds got scaled down in functionality and price. Many of the low-cost machines have found their way into ob-gyn offices where non-radiologist docs scan pregnant women for views of their babies.
Now, those machines have been scaled down … to a smartphone app.
Be a hit at the next party … bring your smartphone ultrasound and start scanning.
Here’s a demo …
The Homa Files 