At the Georgetown student center’s food court, it’s now $5.25.
Ouch.
I don’t know if it’s the end of a promotional era or just DC area inflation, but I was sticker shocked when I saw the sign saying the price on my cold cut trio had been jacked up by a quarter.
Trade reports say Subway’s trademarked $5 footlong pricing was a resounding “value pricing” success … driving volume … but, apparently, not enough profits.
Somehow, a $5.25 footlong doesn’t have the same promotional ring, does it?
Oh well.
The Homa Files 