Archive for the ‘Fast food’ Category

Trick question: how much does a $5 footlong sub cost?

August 21, 2012

At the Georgetown student center’s food court, it’s now $5.25.

Ouch.

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I don’t know if it’s the end of a promotional era or just DC area inflation, but I was sticker shocked when I saw the sign saying the price on my cold cut trio had been jacked up by a quarter.

Trade reports say Subway’s trademarked $5 footlong pricing was a resounding “value pricing” success … driving volume … but, apparently, not enough profits.

Somehow, a $5.25 footlong doesn’t have the same promotional ring, does it?

Oh well.

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