NetTrax: You can run, but you can’t hide ….

Been reading a book called Big Data, Big Analytics …

Given the flap over the Feds grabbing phone and Internet info, this caught my eye.

Book quotes a guy named Niv Singer, Chief Technology Officer at Tracx, a social media intelligence software provider.

Niv says:

“It can sometimes be a real challenge to unify social profiles for a single user who may be using different names or handles on each of their social networks …


… so we’ve built an algorithm that combs through key factors including content of posts, and location, among others, to provide a very robust identity unification.”

Singer explained that they are combining social check-in data from Facebook, Foursquare, and similar social sites and applications over maps to show information … down to the street level where conversations are happening



English translation: You can run, but you can’t hide …they’ll find you.

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