Yesterday, candidate McCain called for “a $300 million prize to whoever can develop a battery that will leapfrog the abilities of current hybrid and electric cars.”
On page 199 of Real Change, Newt Gingrich says “There ought to be a billion-dollar tax-free prize for the first hydrogen car that can be mass produced for a reasonable price.”
Observations:
If you’re going to jack somebody else’s ideas, give them credit — especially if the ideas are whacky. This one meets both criteria — jacked & whacky.
At least McCain showed fiscal restraint by making the prize only $300 million — but why $300 million? In marketing jargon, that’s not a “price point” — he could have gone down to $250 million and not lost any impact, or gone up to $500 million and referred to it as “half a billion dollars” — that has some punch.
If Obama also cops the idea, it certainly won’t be tax-free. In fact, anything over $250,000 would probably get hit with payroll taxes …
The posted reward for capturing Bin Laden is $50 million. By inference, it must be 6 times as tough to develop a hydrogen car — and will take at least 7 years (and still counting).