Excerpted from “Innovation & Branding”, by Morgan Johnson, SCI Innovation Conference, May 2005
* * * * *
TakeAway Point:
In blind taste tests, Pepsi usually edges out Coke. But, when folks know which brand they’re tasting, Coke wins convincingly.
Logical inference: it’s the power of the brand.
* * * * *
Source:
http://www.soci.org.uk/SCI/groups/bsg/2005/reports/pdf/MorganJohnson.pdf
* * * * *
Want more from the Homa Files?
Click link => The Homa Files Blog
* * * * *
Leave a Reply