The Homa Files

Excerpted from “Innovation & Branding”, by Morgan Johnson, SCI Innovation Conference, May 2005

* * * * *

TakeAway Point:

In blind taste tests, Pepsi usually edges out Coke. But, when folks know which brand they’re tasting, Coke wins convincingly.

Logical inference: it’s the power of the brand.

* * * * *

Source:
http://www.soci.org.uk/SCI/groups/bsg/2005/reports/pdf/MorganJohnson.pdf

* * * * *

Want more from the Homa Files?
Click link =>  The Homa Files Blog

* * * * *

This entry was posted on September 10, 2008 at 7:06 am and is filed under Mktg - Brands, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.