Brand Power- Cole vs. Pepsi

Excerpted from “Innovation & Branding”, by Morgan Johnson, SCI Innovation Conference, May 2005

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TakeAway Point:

In blind taste tests, Pepsi usually edges out Coke. But, when folks know which brand they’re tasting, Coke wins convincingly.

Logical inference: it’s the power of the brand.

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image 

Source:
http://www.soci.org.uk/SCI/groups/bsg/2005/reports/pdf/MorganJohnson.pdf

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