Archive for October 14th, 2008

For the record: Ideas for McCain …

October 14, 2008

Last week I emailed some ideas to Doug Holtz-Eakin — McCain’s chief economic advisor. Why?  Just frustrated.  Waste of time ? Probably. I imagine that it went right to a spam file … and I certainly didn’t get a reply.

Still, since McCain is supposed to unveil some new economic tactics today, I wanted to get my notions on the record.  Interesting to see if any are included.

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    Ken’s Ideas

1) Make the first $100,000 of capital gains tax free for everybody
   (Note: Warren Buffet & other uber-fat cats
              wouldn’t benefit much)
 

2) Make IRA and 401K withdrawals taxable at capital gains rates — not ordinary income rates
    (Note: even though IRAs are down, many are still above water)

3  Make all capital gains from the sale of primary residences tax free … always
    (Note: allows empty-nesters to downsize — currently,
               only 1 primary home sales is cap gains free)
  

4) Allow home mortgage interest to be income tax deductible for the 65% of filers who use the standard deduction.
    (Note: roughly comparable to Obama’s 10% tax credit
              for mortgage interest )
  

5) Give a 1-time stimulus payment to Social Security retirees equal to 1 month their annual SS benefits
    (Note: gets some relief to fixed income Seniors)

6) Shift the payroll tax schedule by by increasing the earnings cap by $25,000 (to $127,000)
    … but give a non-refundable tax credit for payroll taxes on the first $25,000 of earnings.
   (Note: this Out-Obamas Obama)

7) Retroactively impose a draconian 1-time income tax surcharge for 2008 earnings OVER $5 million.
    For example: a 100% surcharge on income over $
     5 million would mean a 70% rate.

   (Note: I realize this isn’t conservative and
     muddies the “no tax” message  … but it
     goes right after the “greedy fat cats”
    Note:  tax changes can be retroactive
… puts responsibility on Dem Congress, this year)
 

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The health care debate … that isn’t being held

October 14, 2008

Ken’s Take: Coburn & Burr raise good points — especially re: the likely consequences of gov’t controlled health care.  But, even they ignore the biggest issue: we’re spending over $7,000 per capita annually on health care.  Until the costs get contained, we’re just shifting around the burdens of who pays what.

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Excerpted from RCP: “Americans Deserve a Real Health Care Debate”, Tom Coburn and Richard Burr, October 10, 2008

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The American people have had enough and want the campaigns to confront the real problem: Health care is becoming less affordable and less accessible for millions of middle-class families. While health care premiums have gone up 78 percent from 2001-2007, workers’ earnings have only risen by 19 percent.

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Three core principles. First, a person’s ability to afford health care should not depend on whether they work for an employer who offers health insurance. Second, wealthy Americans with expensive health plans do not deserve a bigger tax benefit than working class Americans. And finally, workers should be able to pick the health care plan that best meets their needs, and they should be able to take it with them when they change jobs.

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Our current tax code is fundamentally unfair and regressive. Lower income workers receive the least benefit, while wealthy Americans receive the most. Because tax rules are tied to employment (health care benefits paid for by employers are exempt from income and payroll taxes), if you leave your job, you leave your health care behind. Meanwhile, Americans who purchase their own health insurance generally do not receive a tax benefit.

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Government-controlled health care is a seductive message that, in practice, is most cruel to those who can least afford a way out. Much of Europe is moving away from government-control health care.  Countries like the United Kingdom have learned the painful lesson that the only way government can control costs when it is in charge is by rationing care. In the UK, it is not uncommon for women diagnosed with breast caner to wait months for treatment.  Canadians look for health care asylum in the United States, not vice versa. As the Canadian Supreme Court said in a ruling that exposed the inequities of government-controlled health care, “Access to a waiting list is not access to health care.”In short, government-sponsored health care will do for the health care economy what government-sponsored mortgages did to the housing market.

Tom Coburn, M.D. is a U.S. Senator from Oklahoma and Richard Burr is a U.S. Senator from North Carolina.

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Full article:
http://www.realclearpolitics.com/articles/2008/10/americans_deserve_a_real_healt.html

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Financial crisis: history repeating itself ?

October 14, 2008

Source: IBD: “America’s Second Wake-Up Call!”, Oct. 10, 2008
http://www.ibdeditorials.com/IBDArticles.aspx?id=308530236252361

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Pepsi Targets Eco-Centric Consumers Online

October 14, 2008

Excerpted from Brandweek “Pepsi Ups its Online Eco Efforts” by Kenneth Hein, September 30, 2008  

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Pepsi, today, is launching not one, but two Web sites trumpeting its eco-friendly efforts. PepsiEcoChallenge.com and Pepsirecycling.com both spotlight Pepsi-Cola North America’s slew of sustainability programs.

The more promotional site, Pepsirecycling.com, offers consumers 100 Pepsi Stuff points for taking a quiz about recycling. Points can be redeemed for prizes, like shirts made from recycled materials, and entrance into a sweepstakes for a Smart car. Pepsirecycling.com  offers a myriad of information about recycling as well as origami instructions for used 12-pack cartons.

“We’re putting recycling front and center and giving our customers an incentive to do their part for the environment,” said Victor Melendez, vp-marketing, sustainability for PCNA, Purchase, N.Y., in a statement. “Pepsi has always stood for fun and now we’re channeling that Pepsi spirit into raising environmental awareness.”

PepsiEcoChallenge.com reads more like an interactive brochure that explains how the company is working to save energy and water as well as working to create sustainable packaging… It points out Pepsi is working to reduce its U.S. plants’ water consumption by 20%, electricity usage by 25% and fuel consumption by 25% by 2015.

Because a segment of consumers demand eco-accountability from their favorite brands, such efforts are of increasing importance, said John Sicher, editor of Beverage Digest, Bedford Hills, N.Y. “There is certainly growing interest among consumers in buying products from socially responsible companies,” he said. “It’s important that big companies like Pepsi reach out and show decision makers and decision influencers that they are taking a lead in this.”

Edit by SAC

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Full article:
http://www.brandweek.com/bw/content_display/news-and-features/digital/e3i5452d1396a606a4187805864881b8d0d

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Coke Leads Brand Value Rankings

October 14, 2008

Excerpt from Ad Age “Coke Still No. 1 in Brand Value” by Jean Halliday September 19, 2008  

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Coca-Cola is again the world’s most valuable brand, according to Interbrand’s just-released annual list of the Best 100 Global Brands.

While Coke held onto its top slot from last year, IBM, by expanding its services and transitioning out of production, moved up to No. 2, knocking Vista-burdened Microsoft to third…GE was fourth, boosted by its “Ecomagination” communications program, and Nokia fifth.

The brands with the biggest growth in the past 12 months were: Google, up 43%; Apple, up 24%; Amazon, up 19%; retailer Zara, up 15%; and Nintendo, up 13%. Only one brand in the top 20, Citi, saw its brand value fall…Joining the list for the first time are: retailer H&M, taking the No. 22 slot; Thomson Reuters, ranking No. 44; BlackBerry at 73; Ferrari at 93; Marriott at 96; FedEx at 99; and Visa at 100.
Among the five brands with the biggest year-over-year drops in brand value were three financial players: Merrill Lynch, which fell 21%; Morgan Stanley, sliding 16%; and Citi, falling 14%. Gap was down 20%, and Ford dropped 12%.
Strong and weaker brands all use research to try to stay in touch with their customers. But the winning brands can innovate quickly and bring fresh ideas to market, said Mr. Bateman, citing a statement by hockey great Wayne Gretsky as advice to fallen brands: “Skate to where the puck was going, not to where it was.”      

Edit by SAC
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For more information and to see the full list of brand rankings, visit: http://biz.yahoo.com/prnews/080918/ny33972.html?.v=1

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Full article:
http://adage.com/article?article_id=131117

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